JW Confections & Desserts is the brainchild of three generations of gifted hands and the artistry of baking. Since the age of three, Jasmine “Chef Jazzy” Williams has watched her mother and grandmother bake the “World’s Best” German Chocolate and Red Velvet cakes, to name a few.

It wasn’t long before Jasmine found her passion of being in the kitchen and designing her own cakes, cupcakes, and desserts for any occasion.

While growing up in her hometown of Memphis, TN, Jasmine was known amongst her friends to have an ‘old soul’, which has been instrumental in preserving the family recipes handed down to her from over 50 years ago.

Though well versed in all areas of cuisine, Jasmine realized that her true passion was in the creation of your favorite desserts. As the Chief Appetite Officer of JW Confections & Desserts, Jasmine makes sure all your custom confections and desserts taste like home.